Sport is a multi-billion dollar industry; it provides recreational opportunities, entertainment and employment whilst contributing more broadly to health and education. More recently it has gone so far as to be recognized by the United Nations as a vehicle for development and peace.
Simply put, Sport is an industry unto itself.
The opportunities presented by sport are endless, from community development, social integration, health, education or economic empowerment; it continues to be a powerful pursuit that brings people together, having influence at various levels. If administered appropriately, it is fun and engaging and becomes a powerful tool for reaching out to the masses.
For all that is going on in the world of sport, there is evidence which suggests that women are being left behind and generally, do not enjoy the same benefits as their male counterparts. This includes issues pertaining to professional opportunities in sport, funding of women’s sports programs and pay equity. At a grass roots level, it includes barriers which continue to restrict women’s participation in sporting activities (be they social, cultural or other). This further impacts on issues such as women’s health, education, and empowerment, and speaks volumes about broader attitudes and the role of women in society at large.
Whatever the reason, the issue of Women and Sport needs continued examination and advocacy. The Institute for Women and Sport is established to actively drive projects, activities and events that support and empower women through their involvement in sport. The institute has no barriers and is committed to delivering Women’s and Sports initiatives globally.
The Institute is an ongoing program supported by Rise Global. It will be actively engaged in projects and activities that keep the issues of Women and Sport at the forefront.
Project by Rise Global Media
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